Speaker Spotlight
The Physicians Summit 2013 is ramped up and underway for November 1-2 in Dallas. We are pleased to present our Speaker Spotlight series — overviews of some of the excellent speakers you will hear at the Summit. In this, our first Speaker Spotlight installment, we’re honored to introduce Dr. Lee Gross, M. D., Co-Founder of Epiphany Health, National Executive Board member of Docs4PatientCare, and tireless champion for freedom and innovation in medical care and delivery.

It is also our honor to spotlight Kathleen M. Brown, M.D., Dermatologist, and owner of Oregon Coast Dermatology as our second speaker for the summit.

We are pleased to announce that our third speaker in our series is Grace-Marie Turner from the Galen Institute.

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Spotlight: Dr. Lee Gross
If you are concerned about your medical practice’s future and financial health, Dr. Lee Gross is a beacon of light on a stormy, fog-enshrouded, rocky coast. For many healthcare providers this analogy is not far off the mark. Dr. Gross has spent the past four years tirelessly working for solutions in healthcare delivery, and what he has achieved is nothing short of miraculous. Garnering support from Docs4PatientCare and influential people he has met while presenting in Washington, DC and across the nation, Dr. Gross has brought attention to the powerful potential of Direct Primary Care (DPC). He is also helping craft market-based Medicaid overhaul bills, based upon the DPC model, that are carefully navigating the approval maze in Michigan. As a physician advocate, he was hugely instrumental in getting the Florida Medical Association to oppose tying licensure to MOC. He is also leading the fight for tort reform in Florida as a key advocate for the no-fault tort replacement solution, the Patient’s Compensation System.
What do hospitals, imaging centers, G.I.’s, endocrinologists, dentists and other medical professionals love about Dr. Gross’s Epiphany Health Model?
Dr. Gross’s healthcare delivery model is a multiple win: for his practice, his patients, and insurance companies. Hospitals, imaging centers, cardiologists, dentists, endocrinologists and many other medical service providers are joining him to be part of Epiphany Health, a Direct Primary Care network. Says Dr. Gross, “Direct Primary Care (DPC) is the future of medicine. It’s fun to take care of patients, and to be able to care for them absolutely with their best interests at heart with no outside pressure to answer to bureaucracies, insurers or governments. I might be one of the only primary care doctors truly excited for the future of my profession.”

There are many variations on the Epiphany Health model, most involving a package of services for a flat monthly or yearly fee. Patients have access to their doctor, routine procedures, advice nurses, special services and much more, almost always either included in the fee, or at hugely reduced costs. When asked about the “double-whammy” of paying for Direct Primary Care and also having to buy insurance from government exchanges, Dr. Gross had these reassuring words: “If patients supplement DPC with catastrophic insurance, they are still compliant with ACA.”

Lower cost, guaranteed care…you can offer your patients this, too!
The Benjamin Rush Institute, one of The Physicians Summit 2013 Sponsors, also sponsored Dr. Gross’s recent presentation at the Empowering Future Physicians conference of the American Medical Student Association (AMSA), generally regarded as ACA supporters. Even they are “extremely interested” in this model, according to Dr. Gross. We invite you to attend The Physicians Summit 2013 to hear the nuts and bolts of how Epiphany Health and the Direct Primary Care model could work for your practice. You, your staff and your patients, too, can survive and thrive during what many have dubbed the Obamacare “train wreck.”
Small businesses win, too; so spread the word!
Dr. Gross and his colleagues have also been promoting how self-insured businesses are largely exempt from the most onerous mandates in Obamacare. In partnership with DPC practices, small businesses are optimally situated to self-insure.

To secure your seat at The Physicians Summit 2013, please click here, or contact Shelly Banyay at 804-357-6893; email: banyay@me.com.

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Special rates of $168/night. If you plan to stay for extra nights, these rates will apply two days before and after the event.
Be sure to mention that you are attending The Physicians Summit 2013.
Kathleen Brown  
 
Spotlight: Kathleen Brown, Dermatologist, and Owner of Oregon Coast Dermatology
It is our honor to shine the Speaker Spotlight on Kathleen M. Brown, M.D., Dermatologist, and owner of Oregon Coast Dermatology.

“Third Party-Free Practice: A Case Study”
Kathleen’s talk, entitled “Third Party-Free Practice: A Case Study,” will show how she has managed to eliminate the red-tape of insurance billing and excessive documentation requirements, and the third party payer controls over her practice. It will show how she established a "cash"-based market for her dermatology practice, in a relatively rural part of Oregon. The model is designed to provide excellent care for a reasonable price.

Says Kathleen, “Third party-free practice essentially means that I don’t interact directly with Medicaid, Medicare or insurance companies. I work directly for patients." Those patients with commercial insurance can still submit claims to their insurance carrier for possible reimbursement. And, "Before ACA/Obamacare, I was already experiencing too much regulation, and too many obstacles getting in the way of doing my job for patients. I knew that many more burdensome and wrong-headed rules and requirements were on the way, and I was not willing or able to accept more of them. However, I was not ready to leave the practice of medicine."

Kathleen also feels that physician contracting with third party payers inherently causes conflicts of interest with best interests of patients, and that these conflicts are becoming more difficult to recognize and resist. A direct pay practice avoids these pitfalls.

Because patients can clearly see Dr. Brown’s prices listed on her website and in the lobby of her practice, it helps them to make informed choices about visits and procedures. While some patients may initially be surprised at being asked to pay for medical care at the time of service, many quickly find out that it works very well for them, including many patients with no insurance and limited income.

There are many patients who are not well-served by the conventional models of practice, and many more who will not be well-served under ACA/Obamacare; this constitutes an opportunity for direct pay practice. As co-pays and deductibles go up under Obamacare, her model becomes an increasingly attractive option for insured patients, as well as the uninsured.

The fact is that Kathleen is able to provide some skin cancer procedures/surgeries that might conventionally cost over $4000.00, for around $400.00, for example. And, many office visits at her practice actually cost less than some of the specialist co-pays for in-network coverage.

“There is no one-size-fits-all 'fix' for health care cost problems out there,” Kathleen says. “I designed a solution that works for me, and that works for enough patients for me to have a successful medical practice. I am happy to share information on my model in order for more doctors and patients to have models of care that work well for them."

What’s the best part? Dr. Brown is re-energized about her work. She provides high quality services for very reasonable prices. Again, the free market will find a way for everyone to win. We think you should know about the many positive results emerging from the Obamacare threat, and we look forward to seeing you at The Physicians Summit 2013; and tell your friends and colleagues!

To secure your seat at The Physicians Summit 2013, please click here, or contact Shelly Banyay at 804-357-6893; email: banyay@me.com.
United Healthcare Lending
Sirote
Barfield
Forcefield Energy
beWellMD
Panasonic
Universal
DFW Hyatt Regency
888-421-1442
hyatt@regency.com
Special rates of $168/night. If you plan to stay for extra nights, these rates will apply two days before and after the event.
Be sure to mention that you are attending The Physicians Summit 2013.
 
 
Keynote Speaker: Grace-Marie Turner
In our ongoing Speaker Spotlight series, we are proud to bring you this special edition interview with Grace-Marie Turner, president of the Galen Institute, which is also one of our valued Event Sponsors. As a leader and sought-after speaker regarding health policy and research, Ms. Turner is unequivocally equipped to state that it is “very, very important for physicians to attend The Physicians Summit 2013; I can hardly say it strongly enough.”
The Path Forward
According to Ms. Turner, “Physicians face a plethora of challenges today, and many don’t see a path forward. The Physicians Summit 2013 is where they will find answers.”

One major point regarding health care that may be taken for granted, yet is critical to distinguish — is that the health care system does not work without doctors. “Doctors became doctors because they care about and want to help people. They have spent years studying, training and perfecting their professional skills in order to deliver the best care in the best way. Doctors want to put their patients first, but today, too many of them feel that third parties are intruding and trying to dictate how they care for their patients.

Ms. Turner voices doctors’ frustration that government is usurping their decision-making responsibilities. We are on a trajectory in which outside parties, driven by an avalanche of new government rules and regulations, are coming between doctors and their patients. Speakers at this conference will show ways doctors can continue to put their patients first and practice medicine the way they know it should be practiced, not through a cookie-cutter, one-size-fits-all program.”

Grace-Marie Turner’s Keynote Address, “The ObamaCare Steamroller,” will be presented at 1pm, Friday, November 1 at The Physicians Summit 2013, held at DFW Airport Hyatt Regency, Dallas.

To secure your seat at The Physicians Summit 2013, please click here, or contact Shelly Banyay at 804-357-6893; email: banyay@me.com.
United Healthcare Lending
Sirote
Barfield
Forcefield Energy
beWellMD
Panasonic
Universal
DFW Hyatt Regency
888-421-1442
hyatt@regency.com
Special rates of $168/night. If you plan to stay for extra nights, these rates will apply two days before and after the event.
Be sure to mention that you are attending The Physicians Summit 2013.